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AI assistants have become an increasingly important feature on modern websites, transforming the way businesses interact with their customers and improving the overall user experience. These smart tools use artificial intelligence to understand, assist, and guide visitors in real time.

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Benefits

One of the key benefits of AI assistants is instant, 24/7 customer support. They can answer frequently asked questions, help users navigate the website, provide product recommendations, and even handle basic troubleshooting — all without human intervention. This reduces wait times and ensures that users get the help they need at any hour of the day.